| Planning a wedding? Whether you're a wedding | | | | deserves a little research. |
| planning pro or a do-it-yourself bride, I know one | | | | Bridal fairs. If the vendors at bridal fairs were so |
| thing you don't: you aren't using the web enough. | | | | great, why would they be trawling for business? |
| The web has become the dominant way to shop | | | | Do you want an in-demand wedding vendor, or |
| for electronics, travel, cars, housing, even | | | | one who has to set up a booth and hand out free |
| education. But you can just as easily use the web | | | | samples? |
| to find caterers, event halls, dressmakers, DJs, | | | | Yellow pages. I remember the time my mother |
| photographers, videographers--even a wedding | | | | used the Yellow Pages to find a contractor to |
| planner if you decide to take a break from doing | | | | install some new doors. During the holiday season, |
| it all yourself. | | | | the draft would blow out the candles in the |
| Here's how the web helps you plan a wedding: | | | | window if they weren't electric. Anyone can get in |
| Local search. No, you don't have to sort through | | | | the yellow pages--and believe me, anyone does. |
| vendors from here to Timbuktu. Local search | | | | Web Wedding Planning Advantages |
| technology now makes finding someone | | | | Selection. No offline source will ever have as |
| downtown as easy as finding someone anywhere. | | | | many options, whether it's songs for the wedding |
| If you use Google, you only have to enter a place | | | | reception or fabrics for the gowns. |
| name along with your keyword to get a list of | | | | Ready information. As soon as you see an option |
| local businesses. Try "wedding planner fargo" | | | | you'd like to consider, you can find out all you'd |
| (without the quotes) and see for yourself. | | | | ever like to know as easily as copying and pasting |
| Real people. The people you are buying from | | | | into Google. |
| online aren't "virtual." They're as real as the people | | | | It's All in Writing. By their very nature, websites |
| you'd meet in person. In fact, especially with local | | | | put a lot of information in writing. The written |
| business, the website is just a first contact. You | | | | policies regarding shipping, warranties (if any), |
| can always call them up or arrange to meet in | | | | returns, and service will almost always be easy to |
| person. | | | | access. (Hint: look for links to policies at the |
| Dedicated wedding information websites. There | | | | bottom of each web page.) The fact that |
| are now websites solely devoted not just to | | | | everything is written down gives the vendor |
| planning a wedding, but to catering, wedding | | | | much less wiggle room to change the terms of |
| cakes, even dying shoes for weddings. These | | | | the deal. Almost as good as the paper trail is the |
| same websites often have directories of wedding | | | | photograph trail--at least when it comes to |
| vendors arranged by location. | | | | merchandise. Save any relevant images along with |
| Message boards and customer reviews. You | | | | the text. |
| wouldn't buy a book on Amazon without reading a | | | | Better Business Bureau's Convenient BBBOnline. |
| review a customer had left. Now you don't have | | | | On the web, it's easy to check for Better |
| to buy decorations that way, either. | | | | Business Bureau membership. The site should |
| Web Wedding Planning Alternatives | | | | have the BBBOnline logo displayed prominently on |
| The web has a lot of advantages over most | | | | the order page. Click on the logo to be taken to |
| other ways of discovering and evaluating wedding | | | | the BBB.org profile for that business. The BBB |
| vendors. Just look at what your other options | | | | page should say that business is a member in |
| are:Recommendations from friends and colleagues. | | | | good standing. With the BBBOnline, the Bureau's |
| How much do your friends and colleagues really | | | | ecommerce program, you can dispute a sale |
| know about wedding planning? Very often, one | | | | without having to go to the local Bureau where |
| person's idea of wedding elegance is any sane | | | | the store is headquartered. |
| person's idea of bad, bad taste. Just look at | | | | In short, the web makes it much easier to get a |
| anyone's wedding pictures. You can't trust this | | | | perfect wedding. |
| decision to your friends. This is your big day. It | | | | |