| Editing your Amazon record2-3 weeks after
| |
| | then scan page-by-page. As you can
|
| approving your proof, you will see your
| |
| | imagine, many publishers can't be
|
| title appear as a record on in the US
| |
| | bothered and there is a huge backlog for
|
| (inheriting the basic details that you
| |
| | Amazon to process.Marketing & Promoting
|
| entered when uploading to Lightning
| |
| | your bookGetting good reviews on your
|
| Source). LSI allocates a new "child" ISBN
| |
| | Amazon page is the most effective way to
|
| identifier to your title, which differs
| |
| | start. I do not advise "spoofing" reviews
|
| from the "parent" ISBN. Until recently,
| |
| | as this is unethical and could lead to
|
| your eBook would also have appeared on
| |
| | your book being de-listed. Instead,
|
| Amazon.co.uk. However, Amazon have turned
| |
| | include your email address towards the
|
| off eBook records on their UK site
| |
| | back of your book and invite your readers
|
| (pending the integration of their recent
| |
| | to contact you. When they do so (with
|
| Mobipocket acquisition).Your record will
| |
| | positive feedback) reply politely and
|
| look pretty empty to begin with. There
| |
| | invite them to submit a review to Amazon,
|
| will be no cover art, very little
| |
| | saying explicitly that this will help you
|
| descriptive data, no reviews and no
| |
| | drive sales. Include the review URL in
|
| capability to search inside the book.
| |
| | your email, to help them out. You could
|
| Don't worry. All this data can be added
| |
| | even offer to reward them with a
|
| directly via the Amazon site.The first
| |
| | complimentary copy of your second edition
|
| key step is to ensure that your basic
| |
| | (when available).Outside Amazon, the best
|
| data on Amazon is accurate by clicking on
| |
| | free way to promote your book is by
|
| the "correct errors and omissions in this
| |
| | submitting excerpts (or articles which
|
| listing" link in the "feedback" section
| |
| | build on your book) to article
|
| at the bottom of your record page. After
| |
| | repositories (used by webmasters to
|
| logging in, you are presented with a
| |
| | source topical free content for their
|
| choice of data to amend, including: (a)
| |
| | websites or ezines). Pick only sites with
|
| title, (b) author, (c) languages, (d)
| |
| | a Google PageRank of 5 or greater and
|
| binding, (e) number of pages, (f)
| |
| | submit only to relevant categories; you
|
| publication date and (g) format/edition.
| |
| | will soon find your articles scattered
|
| Once you have made your changes, you will
| |
| | across the web and ranking well in search
|
| be shown a summary; click on "submit
| |
| | engine results. I can recommend
|
| update" to confirm. Please check you are
| |
| | eZinearticles; Ideamarketers and
|
| happy with your author name; they may
| |
| | netterweb to get you started.Most sites
|
| have picked up your full name from
| |
| | permit you to include both an author bio
|
| Nielsen Book Data for your parent ISBN
| |
| | ("resource box") and one keyword-rich
|
| record. If you don't want the world to
| |
| | anchor-text link in the body. Use these
|
| know your funky middle name, now is the
| |
| | to make people aware that you are a book
|
| time to amend it!The second step is to
| |
| | author, to name your book and perhaps to
|
| add some descriptive context about your
| |
| | link to a page from which the reader can
|
| book, including a brief description, a
| |
| | purchase your book (e.g. a page on your
|
| biography of the author, a review from
| |
| | own site). You will be amazed by the jump
|
| the publisher and transcripts of the
| |
| | in sales that a well-executed online
|
| inside flaps and back cover. Make sure
| |
| | articles campaign produces!Blogs are
|
| you have handy (a) your publisher name
| |
| | becoming an ever more popular phenomenon
|
| and contact details and (b) the ISBN of
| |
| | on the web and many authors have
|
| the title you wish to amend. Then go to
| |
| | established blogs as a way of staying in
|
| the Amazon Online Content Form in the UK
| |
| | touch with their readers. Setting up a
|
| or US.Assuming the ISBN you entered
| |
| | blog using Google's Blogger is a simple
|
| matches Amazon's catalogue, you will be
| |
| | and rewarding experience. By adding the
|
| passed to an input screen with a series
| |
| | same articles you are submitting to
|
| of free-form boxes; where each box
| |
| | repositories (or simply keeping a diary
|
| corresponds to a field in your Amazon
| |
| | of your recent thoughts on the topic of
|
| record. You are encouraged to fill in as
| |
| | your books) you can attract more traffic
|
| many of the boxes as you like and the
| |
| | than you might suspect from hungry,
|
| boxes scroll down if you need a little
| |
| | blog-loving search engines. Be sure to
|
| extra space. You should not use any HTML
| |
| | include an advert for your book in the
|
| in the boxes (as it won't work in the way
| |
| | side-bar, complete with a PayPal "buy
|
| you would expect). Any existing content
| |
| | now" button.Managing & Tracking your
|
| in any of these fields (e.g. picked up
| |
| | earningsYou should not neglect your own
|
| directly from Nielsen) will be
| |
| | log files or site statistics in seeking
|
| over-written in the process. Keep it
| |
| | to understand the success of your eBook
|
| simple! For example, with the table of
| |
| | marketing strategy. For various reasons,
|
| contents field, list each item in the
| |
| | data on hits, files, unique visitors and
|
| table of contents on a line by itself.
| |
| | repeat visitors are of only marginal use.
|
| Remove page numbers, leader dots and
| |
| | The key measure for you is referrer data,
|
| other formatting.Uploading cover artTo
| |
| | where the link a visitor clicked on to
|
| upload cover art, it is first necessary
| |
| | arrive at your site is counted as a
|
| to sign up for an Amazon File Transfer
| |
| | referrer or referring site. By tracking
|
| Protocol (FTP) account. To obtain an
| |
| | the number of referrals each month that
|
| Amazon FTP username and password, send an
| |
| | you get from each search engine (and
|
| email to Whilst it is possible to FTP
| |
| | comparing this to their respective market
|
| from a browser, I have never found it
| |
| | shares) you can get an idea of how your
|
| very reliable and would recommend instead
| |
| | performance is improving over time.Amazon
|
| FTP Voyager (see software links in panel
| |
| | Sales Rank (shown in your eBook record
|
| right). In FTP Voyager, set up a new
| |
| | under "Product Details", e.g. in Books:
|
| session and type in the site box. Enter
| |
| | #202,125) measures how well items in the
|
| your userid and password (freshly
| |
| | Amazon Catalogue are selling (where the
|
| received from Amazon) in the appropriate
| |
| | lower the number, the higher the sales
|
| boxes and Voyager is ready to use.Amazon
| |
| | for that particular item). The
|
| say on their website "experience has
| |
| | calculation is based on Amazon sales;
|
| shown that customers are more comfortable
| |
| | updated each hour to reflect recent and
|
| purchasing products with accompanying
| |
| | historical sales of every item sold
|
| images. Not only will posting cover art
| |
| | (including Marketplace). Recent sales are
|
| improve the look of your page, but it
| |
| | given higher weighting than the old.
|
| might also help your sales!" I recommend
| |
| | Monitor your sales rank over time against
|
| buying a second-hand copy of Adobe
| |
| | your competitors. The
|
| Photoshop (see panel right) to get truly
| |
| | sales-rank-to-real-sales curve follows a
|
| professional results. Amazon requires
| |
| | logarithmic shape, whereby a book with an
|
| images to be (a) in TIFF or JPEG format,
| |
| | average rank of 1,000 or lower may sell
|
| (b) 72 dots per inch resolution, (c)
| |
| | over 100 copies a week, whilst one sale a
|
| minimum of 500 pixels on longest side,
| |
| | week only would see you outside the top
|
| (d) 8 bits per channel sRGB mode. Do not
| |
| | 500,000.Your LSI Publisher Compensation
|
| use borders and name your file as the
| |
| | Report gives a real-time tally of
|
| 10-digit parent ISBN (e.g.
| |
| | earnings and can be accessed by
|
| B000AMF66Q.JPG).When you are ready to
| |
| | mousing-over the drop-down menu "My
|
| upload your image, click "connect" in FTP
| |
| | Account", "financial information (view &
|
| Voyager on the session you set up
| |
| | pay), "publisher compensation". In the
|
| earlier. Once the command "LIST" has been
| |
| | form that comes up, select the most
|
| successfully executed in the scripting
| |
| | recent reporting period (e.g. March 2006)
|
| box at the bottom of the screen (messages
| |
| | and put your author name in as surname,
|
| 150 and 226), you know you are connected.
| |
| | first name (e.g. Viney, David). Check LSI
|
| In the top window the directory will be:
| |
| | US (eBook only) then click on "display
|
| ftp://ftp-1.amazon.com/catalogue
| |
| | report on screen" to bring up the
|
| incoming. Now you simply drag and drop
| |
| | report.Banking the proceedsAt the end of
|
| the cover art file from the middle box
| |
| | your first LSI reporting period, you will
|
| (your PC directories) to the box at the
| |
| | be due some US Dollar receipts (which you
|
| top (the Amazon incoming directory).Your
| |
| | will receive 90 days later). You can opt
|
| image should appear on your Amazon page
| |
| | for funds to be transferred into a US
|
| within 48 hours. Amazon advise that,
| |
| | Dollar account directly or to be paid to
|
| should your image not appear within two
| |
| | you in the form of a cheque.There are
|
| to three business days, to check you have
| |
| | organisations in the US that can help
|
| followed all the specifications for
| |
| | non-US residents to set up a US-based US
|
| preparing and saving documents and
| |
| | Dollar account but set-up and running
|
| images, then resubmit. There is no point
| |
| | costs can be high and the account tricky
|
| in emailing Amazon, either with your
| |
| | to use, by UK standards. I use Citibank
|
| image file attached or to chase it not
| |
| | in the UK, who do provide a US Dollar
|
| appearing on the record. They will ignore
| |
| | current account that supposedly clears in
|
| such emails.Search-inside-the-bookAuthors
| |
| | New York. However, in practice the
|
| used to upload interior art for their
| |
| | clearance is via a three-step process and
|
| table of contents, first chapter, inside
| |
| | neither PayPal nor LSI will settle
|
| flap, or other textual content. Now,
| |
| | electronically into the account. For this
|
| however, Amazon demand you join their
| |
| | reason, I get LSI to pay me by cheque and
|
| search-inside-the-book (SITB) programme
| |
| | bank those by mail with Citibank.For
|
| to do this. With SITB, customers can
| |
| | direct sales (via my own website) and
|
| browse sample pages and do additional
| |
| | Mobipocket & Lulu receipts, I take
|
| searches inside a particular book from
| |
| | payment using PayPal. I could the convert
|
| the book record page itself. This is
| |
| | my PayPal dollar balance into Sterling
|
| perfect if you want to confirm that the
| |
| | and transfer it to my Sterling account.
|
| title is just what you're looking for.
| |
| | However, to avoid charges, I prefer to
|
| All of this helps publishers and authors
| |
| | leave the dollars in my PayPal account
|
| to sell more books.To join SITB, in your
| |
| | and use them to make personal purchases
|
| role as publisher, you must first visit
| |
| | on eBay. If the pound ever reaches record
|
| and complete a Search Inside the Book
| |
| | lows against the dollar then I'll have to
|
| agreement. Once you have signed the
| |
| | rethink that plan!ConclusionsYour most
|
| Publisher Participation Agreement and are
| |
| | effective marketing strategy is based on
|
| accepted into the programme, you will be
| |
| | a good quality Amazon record, with strong
|
| set up with a user account at Seller
| |
| | reviews, decent cover art and
|
| Central by a member of the Amazon team.
| |
| | search-engine friendly description. Use a
|
| Next, you will receive an invitation to
| |
| | mixture of weblogs, sales ranks and
|
| join Seller Central, which you should
| |
| | compensation reports to monitor your
|
| accept. The Amazon team will then
| |
| | success. Thick ahead about how you plan
|
| manually confirm the authenticity of the
| |
| | to bank your proceeds, to minimise
|
| email you used to sign-up and activate
| |
| | charges.David Viney () is the author of
|
| your account.To get started, sign-in at
| |
| | the eBook Self-publishing Guide; Desktop
|
| and choose the "Search Inside the Book"
| |
| | to Amazon in 10 easy steps. The book is a
|
| tab on the main page. Make sure your PDF
| |
| | handy pocket guide on how to get your
|
| file follows Amazon's rules, which are
| |
| | eBook distributed via Amazon and other
|
| (a) turn security off, (b) embed all
| |
| | sites in the UK and US and marketed for
|
| fonts, (c) minimum 150dpi for all images,
| |
| | maximum sales.Read further free extracts
|
| (d) no crop marks. The filename is,
| |
| | from the guide at or download the full
|
| again, based on the ISBN (e.g.
| |
| | copy of the book from there.If you have
|
| B000AMF66Q.PDF) and the PDF must be a
| |
| | enjoyed these free excerpts from my book,
|
| complete book that includes front and
| |
| | then you can find much more detail - and
|
| back covers. You have an advantage over
| |
| | step-by-step advice - in the full eBook.
|
| traditional authors, who have to send
| |
| | Download from this site or from Amazon
|
| Amazon a physical copy for the team to
| |
| | using the links in the panel right.
|
