| In real estate it's called curb appeal; in retail it's | | | | corners fold in on each other to enclose your |
| called staging; in people it's called a first impression. | | | | invitation. These are often closed with a printed |
| When it comes to your wedding invitations, | | | | seal or a matching band, either of which can also |
| presentation is no less important. And that's | | | | be customized from a selection of colors. Other |
| where pocket wedding invitations really shine. | | | | great designs include gatefold, jackets and tags. |
| Pocket invitations offer a complete wedding | | | | In addition to the main invitation package, the |
| stationary package with one unified theme and a | | | | pocket often includes supplemental ensemble |
| lot of texture with multiple layers. While the design | | | | items like direction cards, reception cards and |
| varies, most pocket invitations have at least one | | | | RSVP cards with matching return envelopes. |
| thing in common: an outer card that encloses the | | | | The whole set is delivered in a matching outer |
| whole package, and multiple layers on the | | | | envelope with a liner that is -- you guessed it -- |
| invitation. | | | | customizable from many of the same color |
| Some pocket wedding invitation lines offer almost | | | | design options. |
| 90 color/design options for your outer pocket. | | | | Pocket invitations make a beautiful presentation, |
| The invitation is usually printed on a light, neutral | | | | but they don't come cheap. Often they can cost |
| colored card (so the text shows up), and often | | | | anywhere from $4 each up to about $7 each. |
| times there is a third card between the two. That | | | | And, like anything, there are some very |
| gives you a lot of options to mix and match | | | | extravagant designs that can be found for as |
| various colors into a multi-layered package that | | | | much at $20 per invitation! But these are few and |
| takes your invitation to a whole new level. | | | | far between (for good reason). |
| The outer pocket can come in a variety of | | | | So if you want to really wow your guests with a |
| designs, including enveloppers and pochette | | | | beautiful invitation pockets are the way to go! |
| folders. These are outer pockets where the four | | | | |